IBM
Landing Page Redesign
Role
Visual Designer
Start
12 November 2018
Launch
11 January 2019
01.-
Introduction
Our team was made up of strategy, UX, project manager, account director, creative director, and myself the visual designer, who came together to create a new landing page for IBM Future Partners. The previous landing contained a long scroll, expired information, web accessibility issues, and an outdated look and feel. I worked with strategy and UX to break out the information into multiple pages, finalized wires, then created pages for IBM Solutions, IBM Cloud, IBM Cognitive, and IBM Data all by using Sketch, Zeplin, and InVision.
02.-
The Challenge
In the middle of the project, IBM's Brand Team presented us an entirely new design system called "IBM Design Language." We had to immediately implement their new design system into our landing pages. The team quickly turned around new comps in 24 hours and presented to the client.
03.-
Iterations
The first comp below is the original landing page we had to redesign. The rest of the comps are iterations of how this project came to life.